In collaboration with One Bicycle Foundation, 100% of profits from apparel sales (t-shirts, hats, socks) will be donated to One Bicycle Foundation. That's right, we're not keeping a dime. Instead, we will be working with One Bicycle Foundation and World Bicycle Relief, aiming to donate more than 100 bicycles during an African-adventure in 2021. One Bicycle Foundation works closely with third-world orphanages to develop access, safety, and empowerment, all through the power of two wheels. Thank you for your consideration and support.
For Everjourney, storytelling that relates to the adventure and freedom of cycling is a primary focus. In addition to discussing cycling, it's neat to showcase cycling.
While being raised in a suburb of Los Angeles, Southern California's style, pizzazz, and flair was influential. After beginning to admire fashion, subtle conversations with family and friends started to occur. Why can't we produce apparel and accessories ourselves? From this, well, we got jamming.
More Sending, Less Pretending is a ridiculous phrase that blossomed on an afternoon ride in the Angeles National Forest, while pedaling with Brad Wiggs, Senior Vice President of Design Consultation and Decision Making. Now, it's a catchphrase for apparel and accessories that highlights the true meaning of Everjourney, a spirited project that is meant to promote cycling.
To pay tribute to the inspiration for More Sending, Less Pretending, Everjourney's logo features an outline of the Mt. Disappointment ridgeline, the road where More Sending, Less Pretending was spoken into existence.